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DOWNLOAD
'CONDOM A CAPPELLA'
RINGTONE |
Ringtones composed by:
Rupert Fernandes
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Sung by:
Vijay Prakash |
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Total download requests received till date is 6,55,729. |
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TO DOWNLOAD RINGTONE |
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sms CONDOM
to 5676787 |
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The Condom ringtone is featured in a new advertisement, part of the ongoing condom
normalization campaign produced by the BBC World Service Trust. The objective of
the campaign is to make condoms more acceptable and portray the condom user as a
smart and responsible person. The campaign therefore focuses on people who are sensible
enough to appreciate and understand this, and so the tagline is
“Jo Samjha Wohi Sikander” (the one who understands is a winner).
The strategy is to show social support for condoms, as this has a positive effect
on use, and position condoms as a product that men use to show they are responsible
and care about themselves and their families. The creative idea of the ringtone
winning approval from men and women of all ages reinforces that condoms mean good
sense and those who know it are the real winners in life!
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*Operator standard ringtone download rates apply.
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